Axis / Illustration art direction
An illustrated
sense of place.
A visual world for Egyptian real estate. From coastal destinations to everyday product moments, architecture becomes a familiar thread.
Explore the collection ↓
One language, many places
Local character.
Room to play.
Rounded architecture, strong silhouettes and a compact composition keep the system recognisable. Purple and lime anchor the brand; teal, blue, coral and yellow bring variety.
Destination studies explore colour drawn from each environment. Product illustrations use people, buildings and simple visual cues to explain what happens next.
The collection
Explore the visual world.
22 impressions of Egypt. Architecture and landscape give each destination its own character. Hover to compare colour versions. Click an illustration to take a closer look.
New Cairo & 5th Settlement
New Administrative Capital
Mostakbal City
Shorouk City
Madinaty & Al Rehab
El Sheikh Zayed
New Zayed
6th of October City
October Gardens & Sphinx Airport Belt
North Coast
Ras El Hekma
Sidi Abdel Rahman
Sidi Heneish & Almaza Bay
New Alamein City
Ain Sokhna
El Gouna
Sahl Hasheesh
Somabay
New Mansoura
New Damietta
Alexandria
New Assiut
From places to product
A familiar world.
A clearer next step.
The same architectural language carries through the welcome scene, destination cards and supporting states.
