Breadfast / Growth / Experimentation
The offer existed.
The moment didn't.
A clearer system for discovering and using promotional value at the moments it matters.
View case studyI lead product design from the messy question to the shipped experience.
How do people discover what they didn’t know they needed?
Senior Product Designer in Cairo, working across discovery, experimentation, and systems as consumer products grow.
Explore my workSelected work
The offer existed.
Breadfast / Platform / Information architecture
From grocery app to everyday platform.
A navigation and homepage system designed for an ecosystem expanding beyond grocery.
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Axis / Illustration art direction
An illustrated sense of place.
A visual world for Egyptian real estate, from destination studies to everyday product moments.
Explore the illustrationsI lead ambiguous product questions through research, direction, interaction design, and shipped outcomes.
My background across visual communication, entrepreneurship, engineering, and digital products keeps the work close to structure and business reality.
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