I turn complex product questions into clear paths forward.

I work across product direction, growth, research, and systems design, especially when products are evolving, expanding, or becoming harder to understand.

A non-linear route
into product design

My path into product design moved through visual communication, advertising, entrepreneurship, and engineering before converging in digital products. That mix shaped how I work today: thinking structurally, communicating clearly, and staying close to business reality.

I originally studied Mechanical Engineering with a focus on mechanical design. It is useful context for the systems-thinking side of my work, but only one part of the story.

Selected
experience

01BreadfastSenior Product Designer, GrowthSep 2024 / Present

Designing across growth, product discovery, ecosystem navigation, experimentation, and the platform structures needed as Breadfast expands beyond grocery.

02druProduct Design LeadMar 2023 / Sep 2024

Led research and product design for a diabetes-focused healthcare platform, connecting accessibility and chronic-care needs to product direction and roadmap priorities.

03Cassbana / CashKatebSenior Product DesignerJul 2022 / Jul 2023

Led CashKateb from zero to one, translating field research and familiar merchant bookkeeping behaviours into an accessible digital financial product.

Download Resume